Brand launch of BYD in Pakistan

 

BYD has partnered with Mega Motors in Pakistan which is part of Hub Power, one of the largest energy companies in Pakistan.

Kamran Kamal, head of Hub Power, says that initially BYD's brand launch and local partnerships have been announced in Pakistan, after which sales of these vehicles will begin in late 2024. According to him, the booking and delivery details will be disclosed in the next phase.

Talking to BBC, he says that BYD has a wide range of vehicles with more than two dozen vehicles being sold globally, but according to him, only three models of BYD are available in Pakistan. Otto Three, Cell and Cellion Six are showcased. "There will be a consultative process as far as final products and pricing are concerned."

Kamran Kamal explains that through a major investment, a plant is being built in Karachi to manufacture BYD's new energy vehicles, which will be operational by 2026.

Initially, BYD also plans to set up three flagship stores in Karachi, Lahore and Islamabad, while 20 to 25 dealerships will be set up in the first three years.

Kamran Kamal believes that Pakistan can be made an 'export hub' of new energy vehicles. "BYD chose Pakistan instead of India for collaboration and now it is our responsibility to take advantage of this opportunity."

He says that this opportunity will create jobs, increase economic output and increase people's skills.While it is likely that the same three showcased vehicles will be launched and sold in Pakistan, Hubco chief Kamran emphasizes that long-term plans for the Pakistani market will have to take into account consumer purchasing power.

He says that BYD wants to become the world's largest car company by 2030.

We will definitely see the purchasing power in Pakistan. For a brand to be premium, it is also important to be accessible to as many people as possible.

The head of Hub Power said that Chinese companies are ahead in electric vehicles, while there may be a trend towards plug-in hybrids and hybrid vehicles in the future, but the most important thing is to reach a standard that is affordable for people.

"Everyone wants me to showcase my best products, which are not too expensive but still showcase my talent," he says.

Our long-term plan is that every third Pakistani citizen owns a BYD vehicle in the next five years. How will it be possible without him because Pakistan is not a very rich country.

Speaking on this topic, he referred to the additional duty on the import of vehicle parts in Pakistan and said that currently the duty structure for plug-in hybrid vehicles in the country is not suitable.

It is worth mentioning here that BYD currently wants to introduce new energy vehicles i.e. electric and hybrid vehicles in Pakistan, but the current vehicle industry in the country is slow in terms of production.